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Social Media Content Ideas for Small Businesses

Small businesses can give their growth and brand awareness a major push by utilizing social media channels, but that’s easier said than done. What on Earth should you be posting? Have you crafted a solid one-month plan and then run out of steam? Whatever stage you are at in marketing your business, here are some media content ideas for small businesses.

Crafting social media posts starts with good ideas, and you may not automatically turn into an endless font of them. Without some go-to items stored away, you can run into a brick wall fast, leading to an untimely break from your posting, or sharing of personal posts, or simply rehashing posts from last month.

Posts with Personality

A well-balanced social media strategy includes regular friendly and personable posts, showing your brand’s human side. Whether this comes from you or another staff member if up to you, but by showing your day-to-day thoughts and experiences you will connect with your audience on a deeper level.

A Walk Down Memory Lane

If your brand is in its infancy, this one won’t be immediately available but longer-established businesses can leverage their history to showcase how far they’ve come, team events and even how you started.

Holiday Fun

There are hundreds of national and international holidays every year, and some of them will complement your posts. For example, those in construction could post about International Construction Management Day. Some are less specific to your industry but just as well suited such as International Work from Home Day, National Coffee Day, or International Productivity Day. Of course, you should also cover the basics such as Christmas, Halloween, Thanksgiving and Mother’s Day.

Blog Snippets

As most business owners are aware, blogs can be crucial for building your website SEO. But if you have gone to the effort of writing a regular blog post, showcase your efforts. An effective blog adds genuine value to its customers, so share snippets of your past blogs and draw attention to new ones in your social feed. Your social media content ideas do not have to be exclusively new content; you wrote it, now share it!

Customer Stories

If you have been in business for a while, you will start to gather testimonials from happy customers. Make it a habit to take a high-quality photo of your work (if applicable) or order before it goes out and ask your customers for a brief bit of feedback. You can use these anonymously if people are reticent to add their name but showcasing your happy existing customers is sure to draw some attention from prospective customers too. And it shows that you engage with your customers after you deliver – a valuable piece of customer service.


There are so many content ideas for small businesses, and they don’t have to be complicated or hard to create. Brainstorm as many ideas as you can and use them to craft your own social media calendar. If you’re still drawing a blank, or are looking for someone to put your ideas into motion, we’d love to hear from you.

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